Include Business English online in your exhibition strategy
It's likely that part of your strategy to develop or expand business opportunities abroad will include visiting or participating in commercial exhibitions with the purpose of
- promoting your products/ services
- identifying products/services to incorporate into your business
- meeting business partners
- doing market research
This involves time and money and you'll be looking for R.O.I (Return on Investment) on both. If your time is limited, you cannot afford to waste it.
A few warm up lessons in English, before visiting an exhibition, could contribute greatly to achieving your objectives.
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